Hello,
Treatment by BRAD COLman
Creative 2
2 x creatives
SCENE TWO:
“Rooftop Reset”
The following creative 's- packed into
a 20 second advert. Enough time to tell
a story and spark interest.
SCENE ONE:
“Golden Hour Picnic”
Creative 1
1 x 10'
Output goals for each scene
1 x 20' second spot
Shorter 6 second cut down.
1 x 6'
The following creative - jam packed into
a 20 second advert. Enough time to tell
the story and spark interest.
Shorter 10 second cut down.
Creative One.
1
Scene.
2
Calcium — bones stand tall... muscles
ignite.
A soft, sun-warmed afternoon.
Lush grass rolls out beneath a canopy of trees.
Two women unpack a woven basket.
Linen. Fruit. Glassware.
Their movements are calm.
Everything is intentional.
This is not a rushed get-together.
It’s a ritual.
A pause.
A reconnection.
They stretch out under golden light.
Barefoot. At ease.
There’s space to breathe here.
A bottle is opened.
Laughter, low and easy.
A quiet clink of glasses.
3
4
The bottle sits in the grass. Condensation slowly forming. Backlit by sun, waiting to be poured again.
final shot of sequence
Creative Two.
5
Scene.
6
Calcium — bones stand tall... muscles
ignite.
A coastal rooftop.
The sky still holds blue.
The sun is low, casting long lines across the concrete.
Two friends arrive back from the beach.
Towels tossed over railings.
Sandy feet. Wind in hair.
A calm kind of tired.
They sit.
The city hums below.
There’s no rush here.
No reason to be anywhere else.
One of them opens a bottle.
Liquid glows in the glass.
They sip. They smile.
Nothing left to do but enjoy the light fading.
7
8
Close-up on the bottle, resting between their chairs.
Glass half full. Evening breeze curling through their hair.
Final shot of sequence
9
Machines move industries.
We move
• Instagram Reels: punchy, warm visuals.
• TikTok: light-hearted emotional cutdown.
• YouTube & Meta: 30s hero to anchor campaign.
• Still assets for in-feed, email, website banners.
what can
you use
this for?
what can you
use this for?
10
Machines move industries.
We move
post - Prod
PRe - prod
Production
1 x day of editing
(Editing, Color grading, Outputs)
1 x Location Scout Day
(A collaborative on-site recce with DOP and client)
This is our chance to lock in the perfect and key shooting environments, finalise technical details, and iron out logistics ahead of time. With both the DOP and client present, we ensure creative alignment and practical clarity.
An essential step to ensure an efficient, stress-free shoot day
1 x shoot day
11
Machines move industries.
We move
I come from high-end commercial production where quality matters and time is tight. I know how to plan, shoot, and deliver content that looks sharp and performs.
I bring that experience into fast, agile projects. I work lean, move quick, and make things look world-class without the layers or delays. Clean communication, clear direction, and strong creative execution.
I’m not here to just shoot and send files. I take ownership, solve problems, and deliver work that actually pushes your brand forward.
If you need someone who can step in, lead, and get it done right, that’s me.
My confidence
12
Machines move industries.
We move
The timeline shows how long each stage will take from planning to final delivery. Keeping everything clear, efficient, and on track.
production timeline
13
Machines move industries.
We move
• 1-day shoot
• Small crew
(Director/DP + Art Dept, Gaffer )
• 2 x location
• 2 x 20 sec, 2 x 10sec, 2 x 6sec (16:9,9:16 aspect ratios)
• Ideal for grassroots storytelling with charm and realism
budget
$6385.50 AuD
PDF LINK
Thank you!
Of course, it’s such early days, the above is just first thoughts trying to describe how I see the tonality and feel. Shots, We can riff together as a team and refine all of this, knock it around and punch it up. Lets get into your head and deliver a campaign that hits all the right notes and sends this legacy piece out into the world in a way that will turn the heads of all clients & competition.
I’ve definitely gone down a bit of a wormhole here. But it’s such a cool idea, I had to get it out. This treatment is just the beginning, ready to be refined . This is my wheelhouse crafting short, punchy, visually striking films. The kind that hit hard, tell a story fast, and leave an impact. Think rich textures, seamless transitions, wide-angle lenses, cinematic lighting, shallow depth of field and clever framing. Genuine performances that feel real. I could go all day.